Alumnus Wins $1 Million in Doritos Super Bowl Contest

Alumnus' commercial ranks first in USA Today & Facebook Super Bowl Ad Meter

Feb. 8, 2012 By Jenna Bartlo

Alumnus Kevin Willson (’01) headed to the Super Bowl for the third year in a row as a finalist in Doritos’ national commercial contest, “Crash the Super Bowl” and the 30-second spot he created aired during the Super Bowl pushing Willson, the film’s director, and his crew closer to winning $1 million from Doritos. Tuesday, Feb. 7, the USA Today & Facebook Ad Meter results were announced and Willson's video ranked number one winning himself and the crew $1 million.

The 45-member film crew committed two months of time and energy into making the video, titled “Sling Baby,” working for free in hopes the commercial would make it as one of the five finalists in the contest. In early January, Doritos announced “Sling Baby” had been selected from more than 6,000 entries.

“The chance to air in the biggest platform in the world is worth the risk of not making it,” said Willson, who is the only person to qualify for the contest in three separate years.

Employing creativity and comedy, the commercial pairs two underdogs — a grandma in a wheelchair and a baby — to valiantly win back a bag of Doritos chips from a bully.

“What I love about comedy commercials is telling a story in an incredibly concise way — you have to tell your story in 30 seconds and that’s a really fun challenge,” said Willson.

For the commercial, Willson partnered with alumni Jeff Edwards (’00) and Daniel McNeely (’02), who both served as executive producers. The trio have been making films together since their freshmen year at Biola and employed two other Biola graduates — Bob Perkins (’00) as editor and Trevor Smith (’11) as 1st AC — as well as current Biola student David Reynosa for behind-the-scenes footage.

Three years ago, Willson’s first contest entry, “Casket,” aired during the Super Bowl, gaining his crew second place. His entry “Birthday Wish” was one of the five finalists last year.

Read more about “Sling Baby” and the making of the commercial.

Watch Wilson interviewed by ABC7 News.

Written by Jenna Bartlo, Media Relations Coordinator. Jenna can be reached at 562.777.4061 or jenna.l.bartlo@biola.edu.

 

Comments

  • Connie Willson Jan. 10, 2012 at 7:07 PM

    Dear Jenna....LOVED your article about our son's commercial "Sling Baby!" We are so grateful Kevin and some of his closest friends graduated from Biola where they took excellent courses in film making and production!!! Thank you so much for writing such a wonderful article and encouraging everyone to vote! Jenna...this means the world to Kevin and to us!! Everyone, thanks for voting everyday and please make a dream come true for a Biola graduate and a truly dedicated Christian film maker!!!!! www.vote4slingbaby.com Go Kevin!!!!! Go Sling Baby all the way to number 1!!!!! Connie Willson :)

  • Daniel McNeely Jan. 11, 2012 at 9:24 AM

    I hope 'Sling Baby' makes it to the Super Bowl. I miss my days in H.E.L.L. (Hart Even Lower Level) Biola was a great experience and I'm glad I got to help on this project.

  • Josh Cowen Jan. 11, 2012 at 4:49 PM

    Way to go Kevin & crew! We truly need more, very talented, Christ-following artists in the film industry.

  • WCW Feb. 6, 2012 at 1:51 AM

    I saw this during the superbowl! Looks like you guys won the contest! What a testament to the quality of a Biola education.

  • melanie sunukjian Feb. 8, 2012 at 8:24 AM

    Better update your article... They just won the million dollar prize!!!

  • Lidia Elizalde Feb. 15, 2012 at 1:11 PM

    I'm so glad to hear that Biola, a Christ-Centered university, is making a difference in the film field. Congratulations Kevin and crew, you guys are a tremendous testimony for everyone ,specially for my son Aldo who is a freshman at Biola and pursuing Film as his major.

  • Luna Mar. 1, 2012 at 11:54 PM

    Nice info :) greettings friend..

  • David Mar. 16, 2012 at 10:50 AM

    Way to go, Kev, Dan and Jeff! Hart Even Lower was a good ride, and glad to see you keeping the fun going. Peace! davidcostillo.com

  • Patty Hernandez Mar. 18, 2012 at 4:35 AM

    Way to go GUYS!!! The commercial is hilarious... my daughter Gia is at Biola and lives at HART what a great example you have set for not only Biola students but the whole CHRISTIAN and secular community, Hope to see more of your work in the future!!!!

  • Veronica May. 19, 2012 at 8:47 AM

    That was great! Thanks for the good laugh. What a well done spot. May the year and future opportunities continue to go well! Way to go 'ol RTF majors! (back when the major was called Radio, Television, & Film)

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