Student Wins National Public Relations Campaign Competition

Mar. 28, 2014 By Emily Joy Johnson

LA MIRADA, CALIF. –– Sophomore and public relations major, Laura Daronatsy recently participated in and won the Day-of Competition at the National Assembly of the Public Relations Student Society of America (PRSSA).

Utilizing supplies such as a laptop or posterboard, eight teams of five had one hour to develop a campaign for a new show on the CW Network called “The 100.” The assignment was to develop an event to promote this new show that could be hosted on a college campus.


After the time was up, each team presented their campaign to Ben Brown and Jeff Tobler of Warner Bros –– who chose the winning team. Brown and Tobler said Daronatsy’s team stood out because each member displayed professionalism and maturity.


“The competition gave me the opportunity to practice both my management and public relations skills in a real-world situation,” said Daronatsy. “I loved collaborating on the public relations plan with three strangers and seeing how we could combine our bright ideas and critical thinking skills to come up with a dynamic event in only one hour.”


Daronatsy worked on a team with three other women from around the country — Sienna Badura of College of Charleston, Maggie Stephens of Indiana University and Alexandria Digby of University of Dayton.


“I was very proud of Laura and this accomplishment,” said Dr. Carolyn Kim, professor of public relations at Biola. “It's one more indication of how our PR program and Biola PRSSA are equipping students to not only succeed in the industry, but to really be leaders. That's exactly the kind of student we're hoping to produce and Laura is an excellent model.”

 

PRSSA is a pre-professional organization that allows students the opportunity to apply what they’re learning in the classroom in real-world situations. In addition to Biola’s membership to the national organization, Biola also has its own public relations chapter.


“The organization allows you to meet your future public relations peers, but it also gives you the opportunities and training to be successful right now — whether by building your personal brand, connecting with a mentor, training in a specific niche or just managing to pay for a necessary education through scholarship opportunities,” said Daronatsy.


Coming from Biola’s Christian environment has equipped Daronatsy to reflect the Lord in prominent organizations such as PRSSA. Using author Bob Briner as an example, Daronatsy dwells in the great importance of Christians being in the media––that God is glorified when Christian media professionals are excellent at what they do.


“As Biola becomes more prominent in organizations such as PRSSA, I believe we reveal Christ to a secular community who will come to respect us for being exceptional in our work while holding fast to our beliefs,” said Daronatsy.


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