Oct. 20, 2018
LA MIRADA, CALIF. — Biola University’s Campus Safety department will participate in City of Hope’s Pink Patch Project to raise awareness of breast cancer and fundraise for breast cancer research. During October — Breast Cancer Awareness Month — Biola’s officers will wear pink versions of their officer’s uniform patch that were specially designed for the Pink Patch Project campaign.
The Pink Patch Project is a collaborative effort between the Los Angeles County Police Chiefs' Association and more than 300 public safety agencies from across the nation to increase awareness about the lifesaving benefits of early detection and intervention in the fight against breast cancer.
“We decided to join the Pink Patch Project in an effort to help bring awareness and raise funds for the fight against breast cancer,” said Campus Safety Chief John Ojeisekhoba. “This initiative aligns with President Corey’s example of deep compassion to serve the community and who we are as the leading Christian university.”
Biola is one of 26 schools and more than 300 law enforcement agencies participating in the international campaign, which is designed to bring attention to the fight against breast cancer and to raise funds for research, treatment and education needed to support those battling this disease. City of Hope is the founding beneficiary of the Pink Patch Project.
Biola Campus Safety uniformed officers will wear their uniforms with pink patches from September 30 to November 3. Additionally, a pink ribbon will be placed on each side of the Campus Safety patrol vehicles during the same time frame.
On Oct. 19, National Mammography Day, the Biola community is being encouraged to wear pink. The university will also sell t-shirts with the image of Biola’s pink officer patch and the words “Be strong. Be courageous,” which were chosen by a Biola campus safety officer’s wife who is a breast cancer survivor. Funds from t-shirt sales will go to City of Hope. In addition, the university will raise awareness on-campus through messaging on campus digital signs with breast cancer statistics and detection tips throughout the month.
Biola Campus Safety will send 250 pink Biola shoulder patches to the City of Hope for sales through their online shop: CityShop. One hundred percent of the net proceeds generated from the sale of the patches — which cost about $8 per patch — and other merchandise will be donated to fund breast cancer research at City of Hope.
Uniformed personnel from Biola Campus Safety will visit City of Hope in Duarte, Calif. on Oct. 3 to tour the hospital and learn more about City of Hope’s work.
For more information, contact Jenna Loumagne, manager of media relations, at (562) 777-4061 or firstname.lastname@example.org.
About City of Hope
Designated as one of only 49 comprehensive cancer centers, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the world. City of Hope is located in Duarte, California, just northeast of Los Angeles, with locations throughout Southern California. It is ranked as one of "America's Best Hospitals" in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation, diabetes and numerous breakthrough cancer drugs based on technology developed at the institution.
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